Regardless of the term you use, a chatbot, bot, virtual assistant, or online consultant is a computer program designed with improved information flow in mind. This intelligent communication solution is often compared to a constructive conversation held in a natural language. Chatbots are designed, first and foremost, with a view to increasing the productivity of the implementing entity through addressing the issues raised by the users. In theory, virtual assistants offer support to each and every interlocutor so that they would want to have a lasting relationship with the service provider.
Not everyone is aware that, apart from being a peculiar—and still somewhat enigmatic—online toy, a chatbot already performs various, more practical roles. What are they? How to make great use of the virtual assistant?
Hi! How Can I Help You?
As an automated conversation mechanism, a chatbot is a perfect match for day-to-day communication with clients, which is sometimes hampered due to mundane reasons such as a limited number of available call-center employees. The prolonged connection waiting time might lead to frustration, or—in the worst-case scenario—cancelation of services. On the other hand, a consultant, this time a virtual one, helps to optimize the customer service processes and, at the same time, prevents clients from opting out. Depending on the strategy chosen, it can be designed as a simple tool or a complex system which provides comprehensive service.
More importantly, a chatbot:
- is available 24 hours a day, 7 days a week,
- gives advice only when asked by a client,
- enables one to find the sought information within seconds.
Should I Run the Extra Mile?
Chatbots are also known to be an effective tool for supporting online sales. In order to sway the largest group of customers to your product, you shouldn’t overwhelm them with raw, irrelevant data. In the digital world, clients expect more—they expect quality. They are interested in high-quality content which broadens their knowledge.
The forms of valuable content that could be sent by a chatbot to the users are for instance:
- educational materials,
- blog posts,
Providing quality leads to:
- improved sales,
- increased organic reach,
- gaining customers’ loyalty.
How to Put Them Under a Microscope?
It’s worth to remember that chatbots have a wide range of analytical capabilities. It’s a tool which gathers substantial data regarding the user’s preferences and does so periodically and at each and every stage of a conversation. The virtual assistant finds out which products caught the attention of the users and which of them they consider to purchase. Having access to the data gathered in such a way, it subsequently divides the customers into smaller target groups. The result is that chatbots make a personalized offer to a person that is actually interested in the product. Profiling—the topic we’re referring to—enables efficient distribution of additional content, increasing the chances of closing a sale.
The process of profiling in a nutshell:
The Shining Example
A chatbot—as it turns out—can be a showcase of your company… a great showcase. With a well-thought-out design, you can win clients’ favour, and—in the long-run—make them loyal customers. Undoubtedly, the achieved results will be the measure of the implementation’s effectiveness.
Creativity, thinking outside the box, or even an element of surprise are of great value. They all translate into increased brand awareness, proving that your company is ahead of the competition. A tool which instantly springs to mind a given brand simply increases the user traffic. How did they manage to do that? How does it work? What can they offer? Wanting to satisfy their curiosity, clients—without a doubt—will visit your website and interact with a virtual assistant. Introducing innovative solutions certainly is a unique opportunity to reach the target group and to increase the number of its members.
Why and Why Now?
Despite the fact that chatbots have been here for quite some time, it’s now—in the innovation era—that they are becoming exceptionally useful. With the increased interest in online communication, it’s downright unwise not to leverage their potential. Chatbots have much more to offer than forgettable, insignificant conversations—they help with establishing strong relations with clients, and that’s the key to success.
Why users like chatbots?
If you would like to learn how to use IncredBots chatbots in your company, contact us.