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State-of-the-art Communication Solutions for the Beauty Sector

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State-of-the-art Communication Solutions for the Beauty Sector

For years now, interpersonal communication has been known as a basic form of social interaction. It is thanks to it that we're successful at building relations that, in the long run, have an impact on our satisfaction level. Verbal communication, intonation, body language, facial expressions—all this translates into how humans are portrayed by their interlocutors. It also turns out that the way we're perceived by others is heavily dependent on our image. Perhaps that's why a growing number of people attaches considerable importance to their looks, at the same time aiming for perfection.   Regardless of whether we're looking for permanent or short-term results, the beauty sector offers a great variety of solutions that are expected to improve the condition of one's hair, nails, or skin. And that's where a serious problem is often encountered. To which beauty salon should I go? Which face mask would be the most effective? Will powder in this shade be right for a pale complexion? And that's usually when shop assistants come to our rescue. However, in today's world consumers don't have enough time, thus choosing online shopping. It often happens that not being provided with answers to nagging questions, they leave the website. In practice, this means that preventing such a situation and convincing the client to try a particular offer requires careful consideration.   Creating a 24/7-available virtual assistant performing a variety of functions appears to be a simple yet effective solution. But what functions?  

  • 5 min read

State-of-the-art Communication Solutions for the Beauty Sector

For years now, interpersonal communication has been known as a basic form of social interaction. It is thanks to it that we're successful at building relations that, in the long run, have an impact on our satisfaction level. Verbal communication, intonation, body language, facial expressions—all this translates into how humans are portrayed by their interlocutors. It also turns out that the way we're perceived by others is heavily dependent on our image. Perhaps that's why a growing number of people attaches considerable importance to their looks, at the same time aiming for perfection.   Regardless of whether we're looking for permanent or short-term results, the beauty sector offers a great variety of solutions that are expected to improve the condition of one's hair, nails, or skin. And that's where a serious problem is often encountered. To which beauty salon should I go? Which face mask would be the most effective? Will powder in this shade be right for a pale complexion? And that's usually when shop assistants come to our rescue. However, in today's world consumers don't have enough time, thus choosing online shopping. It often happens that not being provided with answers to nagging questions, they leave the website. In practice, this means that preventing such a situation and convincing the client to try a particular offer requires careful consideration.   Creating a 24/7-available virtual assistant performing a variety of functions appears to be a simple yet effective solution. But what functions?  

  • 5 min read

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