For years now, interpersonal communication has been known as a basic form of social interaction. It is thanks to it that we're successful at building relations that, in the long run, have an impact on our satisfaction level. Verbal communication, intonation, body language, facial expressions—all this translates into how humans are portrayed by their interlocutors. It also turns out that the way we're perceived by others is heavily dependent on our image. Perhaps that's why a growing number of people attaches considerable importance to their looks, at the same time aiming for perfection.
Regardless of whether we're looking for permanent or short-term results, the beauty sector offers a great variety of solutions that are expected to improve the condition of one's hair, nails, or skin. And that's where a serious problem is often encountered. To which beauty salon should I go? Which face mask would be the most effective? Will powder in this shade be right for a pale complexion? And that's usually when shop assistants come to our rescue. However, in today's world consumers don't have enough time, thus choosing online shopping. It often happens that not being provided with answers to nagging questions, they leave the website. In practice, this means that preventing such a situation and convincing the client to try a particular offer requires careful consideration.
Creating a 24/7-available virtual assistant performing a variety of functions appears to be a simple yet effective solution. But what functions?
We all dream about omniscient advisors and in the era of digital revolution there is no such thing as unrealistic ideas. An esthetician, make-up artist, and trend forecaster in one—a know-it-all chatbot—could impress the client with its expertise. What questions addressed to the chatbot could concern?
- allergic reactions,
- recommended application methods,
- color options,
- fragrance notes,
- alternative uses,
- available product sizes,
- product popularity,
- new products on the market,
- opinions of cosmetic producers,
- celebrity campaigns,
- expiration dates.
Apart from being a reliable source of information, a properly designed chatbot is capable of inspiring a potential customer. By suggesting specific solutions and passing on advice, it will assist them in choosing the most appropriate beauty products and services.
At the very beginning of a conversation, the chatbot will sketch the customer profile. It will ask a set of preliminary questions with the aim of getting to know their sex, age, beauty type, color and fragrance preferences, as well as expectations. The next step will include a careful analysis of the collected data and, in consequence, building a product base responding to their needs.
Having interacted with the client, the chatbot will refer to the posed questions and propose effective solutions. Additionally, it will take the available funds into consideration.
The chatbot will ask for clarification of the provided information whenever being unclear about something. Subsequently, an optimal, personalized offer will be presented so that a right decision is made in a much shorter time.
Chatbots also prove to be excellent intelligent guides. So, being provided with specifications, they can precisely localize a service provider the customer is looking for.
Chatbots are frequently compared to efficient marketers planning to reach a specific target group interested in beauty products. In this particular case, it is them that are responsible for developing a strong bond with the clients.
Through successive data collection, chatbots are outstandingly successful at providing personalized content. Profiling that we're referring to allows one to both understand the needs of active users and, most importantly, help improve sales results.
The relation created by the chatbot helps increase the likelihood that the client will return to you or even become loyal. There's no denying that the offer and its accuracy exert a direct impact on the way your brand and products are perceived.
Interestingly, a chatbot keeping contact with the client may inform them about:
- reward points,
- drop-off points,
- return policy,
- rules and regulations.
At present, the customers interested in making a broadly defined purchase want to collect information as quick as possible. With no time to waste, they need concrete facts. This is also true for the beauty sector generating serious interest that comes with a growing demand for efficient techniques allowing one to build strong relationships with the target group. That is why it comes as no surprise that innovative communication solutions such as chatbots allow one to fully meet the customer needs while facilitating the work of service providers.
Would you like to learn more about chatbots in the beauty sector?