Not that long ago, the cult Facebook™ was a social media platform with an unimpressive number of both active and not-that-active users interacting with each other. Statistics show that unexpectedly, at some point in time, it started gaining immense popularity. As a result, basically everything changed—new profiles were created, marketing campaigns were launched, and a lot of more informative, up-to-date content was uploaded. Eventually, Facebook™ transformed into a business center with enormous potential.
Keeping user engagement in mind, millions of companies from all around the world aim at reaching the widest target audience possible, just to achieve long-term success. However, it is no longer enough to publish posts encouraging users to check your offer. As more and more people find innovative, unconventional solutions fascinating, chatbot technology has become an answer to problems faced by a wide variety of brands. In May 2018, Facebook™ proudly announced that they had more than 300,000 dynamic Messenger bots, which means that the advanced technology greets with tremendous enthusiasm. It comes as no surprise then that social media managers are tempted to use chatbots on a daily basis.
React, react… and react even faster
Anyone who runs a Facebook™ fanpage is fully aware of the fact that the process entails replying to thousands of pretty similar private messages, scrolling the never-ending list of comments under the most-recent posts, and reacting in the shortest time possible. All this requires sacrifices and takes way too much effort. Your work simply becomes monotonous and… let’s face it, very unproductive. It also happens that even careful task planning does not produce the desired results because of increased engagement of the followers. And there you have them—your own courageous chatbots willing to help you with your Facebook™-related tasks.
What chatbots can do?
- automate the communication process,
- provide answers in real time,
- group all addressed questions thematically,
- instantly identify users,
- are available 24/7,
- interact with many users at once.
With their help:
- you don’t have to go through the same comments over and over again,
- information flow is improved,
- responsiveness level is much higher,
- you can reach the user at any time, day and night,
- user satisfaction is enhanced.
Contests and your prize
All people without exception appreciate the recognition and special awards. Probably, for this reason, it is E-contests and giveaways that draw the attention of a substantial portion of the Facebook™ users, including both those already following your fanpage and those completely unfamiliar with your brand. In this case, the main measure of effectiveness is user involvement, which can be entirely unexpected. In order to win popularity, a growing number of marketers organize Facebook™ contests using chatbots, known as an excellent medium for building a strong relationship with the users.
What will chatbot do during the contest?
- automate the most laborious tasks,
- create rules and regulations acceptance form,
- verify the age of contestants,
- present prizes,
- keep all entries in one place,
- share contest results,
- answer the most frequently asked questions,
- become a moderator,
- replace a landing page,
- allow you to save time and money.
Views, likes, and followers
Undoubtedly, the main goal each and every brand works towards is winning the trust of new, hesitant, or skeptical clients. This can be achieved in many ways, always taking into account their preferences and expectations. Gaining interest of entertainment seekers requires taking specific actions. On the other hand, you need to adopt a totally different approach when dealing with knowledge-oriented users wanting to learn from additional, valuable sources of information.
Capable of gaining users’ favor, friendly and likable chatbots have proved perfect for fulfilling a vast majority of marketing tasks. A properly designed virtual assistant gives each visitor a warm welcome and opens a conversation. Basically, that’s when the real interaction begins. If necessary, the chatbot answers a variety of questions, even coming up with ready solutions, which in practice equals boosting overall brand image and possibly earning a good reputation. Last but not least, it offers unlimited access to relevant source materials, giving active users an opportunity to get to know more about the target sector. As a result, you win new followers, at the same time arousing their interest.
Who really needs these smart dudes?
Well, chatbots are known as a sophisticated tool developed with a view to satisfying all users running their Facebook™ fanpages. Not only do they improve the performance of people working in social media by facilitating communication with the audience, but also they help maximize your post reach. Having become one of the most popular innovative solutions, chatbots find a wide range of applications in influencer marketing both in Poland and abroad.
Who’s into chatbots?
- all users having their fanpage.