As the first industrial revolution brought about more efficient production processes and the resultant need for better road organization, the third revolution has led to an overflow of digitized information to be managed. Overflow, however, is a gross understatement. The every-day production of data has reached 2.5 billion GB a DAY while the number of google searches amounts to 40,000 a SECOND. It’s quite difficult to comprehend, let alone imagine, those numbers.
Undoubtedly, making head or tails—just at a business scope—of this immensely vast pool of data is nothing short of a spectacular achievement.
Knowledge Management the Chatbot Way
Let’s one thing abundantly clear – Enterprise Content Management systems—such as drive- or cloud-based libraries—have their limitations. Would a person with great attention to detail be able to meticulously prepare such a database? Probably, yes. Would other employees use them with ease? Well, this is where the problem lies. ECMs require a lot of training and just as much time for the maintenance.
How well the employees are able to make use of the database depends on the organization of information within the structure of a company. In the EMCs, the arrangement of files is based on hierarchy. When many people have access to the same files, and change them constantly, the result—sooner than later—is the collapse of the hierarchy.
What else, dozens, upon dozens of subfolders lead to chaos. What the chatbot brings to the table is the direct provision of the requested information. In the chatbot’s flow, the content owner writes answers to the frequently sought information which are provided to the seeker in a conversational style. In other words, the employee instantly receives the requested information.
The requested information and nothing but.
It’s an important distinction. The chances of getting lost in the maze of the files, or even within one excel document, are pretty high. Searching through the already mentioned subfolders might be a great waste of time, especially when dealing with...
Too Much Information
There are two, interconnected sides of the business success coin. Obviously, attracting more customers results in better sales and greater profits. On the other hand, the amount of information increases along with the growing customer base.
For any retail or wholesale business, a customer database is an essential file or rather a catalogue of files. It is where all the information regarding clients is stored. Data may include first name and surname, location, questions asked, items purchased and much more.
It an essential document for:
- creating marketing or sales strategies,
- devising mailing campaigns,
- profiling and defining target groups,
- targeting profiled groups in future sales or marketing activities.
Since this single document has so many benefits, it’s important to prepare and maintain it with great care.
There will—sooner or later—come a time that proper management of the database will be too much for one person to handle. In such a case, the options are: hiring new employees or outsourcing said management, although both solutions are cost-intensive. What else can you do?
Hire a Chatbot
Well, hiring might be the wrong term, however, the IncredBots chatbot can be an alternative solution to the problem at hand. It is one of the most effective tools for building customer bases, and our bot isn’t making us say that...
The facts are.
If the IncredBots chatbot is implemented in the Messenger™ app and represents your company, each and every conversation your chatbot has with a client or a person from a defined target group is saved. The virtual assistant creates the database itself, remembering all the data you want the keep. Moreover, the chatbot can ask your clients questions—which are saved as well—regarding preferences or opinions about products.
In the process and without any effort on your part, you receive a filled out database from which you will know:
- to what has the client agreed,
- what he or she liked or did not like,
- what was the client’s reaction to specific content,
- which paths (of your chatbot’s flow) were taken and which were not.
Guide Clients to Your Chabot
For the creation of a database in a chatbot to be possible, it is necessary to ensure that your clients are using the virtual assistant as much as possible. The more people are using your chatbot, the bigger the database will be. The more frequent the interactions, the more detailed it will be.
Ways to guide clients to use a chatbot:
- a marketing campaign aimed at the presentation of the chatbot to the clients, and its functionalities, such as instant response to questions asked at any time, day or night,
- placing a button which leads directly to the chatbot on blog post entries or other content available on your website, or on PDF files which can be downloaded by the clients,
- creating social media content aimed at encouraging the use of the chatbot, and to type a specific word or a phrase in which case the chatbot reacts in a specific way, designed by you, for instance provides a file for the client to download,
- encouraging the clients who have already used the chatbot to subscribe to a newsletter, providing them content that interests them on a regular basis.
All the choices and interactions are forged into the chatbot’s memory which is—let’s be honest—way better than ours. The leverage brought by chatbot is that with all the easy-to-access information, interesting your potential or existing clients with the right product or a solution will be that much easier.
Do you want to create your own chatbot?